Web Analytics

Creating a data-driven environment is crucial for making informed decisions. Once you’ve collected the necessary data to determine whether or not you’re meeting your goals, it’s important to analyze it thoroughly to identify areas for improvement. Are there high-value content pieces that aren’t receiving any traffic? If so, use user path analysis or engagement analysis to find out why.

Experimentation and testing tools can be used to try out different solutions and determine the best placement for the content that generates the most engagement. Simply providing traffic reports is not enough, as it only scratches the surface. Large numbers can be misleading, and it’s important to remember that just because there is more traffic or time spent on the site doesn’t necessarily equate to success.

Reporting on metrics such as visits, pageviews, top sources, or top pages can be tactical, but it’s important to go beyond the numbers and focus on the bigger picture. Ultimately, the success of your program will be determined by how well you use data to make informed decisions and drive results. At GreenStone Digital, we prioritize a data-driven approach to help our clients achieve their goals and continuously improve their performance.